General EvidenceInsights
Insights

Real behavior. Real numbers.

Free, public statistics from the General Evidence consumer panel. Over 29,000 opted-in participants share their real spending, browsing, and media behavior, so you don't have to guess what the market is doing.

12,000+Brands tracked
29,000+Active panelists
DailyUpdate cadence
GDPRCompliance

From the library · Consumption / Retail

Age Profile of Secondhand Platform Visitors

18-2425-3435-4445-5455+Age group0.00.20.40.60.81.01.2Index vs online baseline (1.0 = baseline)KleinanzeigenVintedmomoxrebuyPlatform
Jan 2025 – Aug 2026See the full statistic

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Fresh statistics across consumption, digital, and media.

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Consumption

How people shop, what they buy, where transactions happen: online, in-store, and across social commerce.

Online ShoppingProduct CategoriesRetailSocial Commerce
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Digital

Websites visited, searches made, apps used, and ads engaged with: a granular view of daily internet behavior.

Web & BrowsingSearch QueriesApps & MobileAdvertising
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Media

Streaming hours, social platforms, trending topics: how attention is spent across video and social media.

Video & StreamingSocial MediaTrends & TopicsUsage Behavior
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Latest articles

Deeper reads on methodology, market shifts, and consumer trends.

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market-researchAug 17, 2026

The Blind Spot in the Screening Question

The debate about screener quality is almost entirely about respondents who lie their way in. The reverse case produces selection bias in every sample.

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market-researchMay 19, 2026

Every Cultural Relevance Score in 2026 Is Built on the Loudest 1%

New General Evidence panel data: 96.6% of cultural engagement is silent. The top 1% of users generate 62.5% of all public actions across TikTok and YouTube.

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market-researchJan 12, 2026

Why Traditional Surveys and Market Research Polls Are Becoming Obsolete

Survey response rates have collapsed. Why behavioral data is replacing the survey as the default tool for understanding what customers actually do.

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Frequently asked questions

What you need to know about General Evidence Insights data.

What is General Evidence Insights?
General Evidence Insights is a free public library of consumer behavior statistics sourced from the General Evidence panel. Over 29,000 opted-in participants across Germany share their real spending, browsing, and media behavior, producing daily-updated insights across consumption, digital habits, and media.
How is the data collected?
Data is collected through a proprietary crawling procedure via the General Evidence API interface, which observes real transactions and digital activity from consenting panel members. Bot accounts and inactive profiles are excluded through outlier correction before aggregation.
How often is the data updated?
Live statistics update daily, rolling statistics are re-validated on a 30-day cadence, and final statistics reflect closed reporting periods. Every data point carries a visible timestamp and freshness badge so you always know how current a given number is.
Is the data free to use?
Yes. All statistics in the public Insights library are free to view, share, and cite with attribution. For brand-specific cuts, competitor benchmarks, and granular audience filters across 12,000+ brands, our Enterprise product offers deeper access.
How does this compare to traditional surveys?
Surveys capture what people say they do. General Evidence captures what people actually do: real transactions, real sessions, real content consumption. That eliminates self-reporting bias and produces tighter confidence intervals with faster signal detection.
Is General Evidence GDPR compliant?
Yes. All panelists provide explicit, revocable consent and are compensated for their participation. Data is anonymized before aggregation, and the platform operates under GDPR with infrastructure hosted in the European Union.
Enterprise

Need brand-specific cuts?

Public insights cover market-wide trends. Enterprise unlocks competitor benchmarks, granular audience filters, and custom cohorts across 12,000+ brands and categories.

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