Industry

Ask the users you lost.

Installed, paid, deleted: we see app lifecycles across App Store and Google Play, and interview lapsed users who verifiably used your product.

Why our data wins here

Stores

Installs, in-app purchases and search terms from App Store and Google Play.

Lapsed

Users who paid and left: verified, not self-reported.

Competition

Which apps your audience installs instead.

A question you could ask tomorrow

Why do paying users cancel in month two, and which app do they switch to?

Which store search terms bring users who stay?

Where this matters most

Who leaves, where to, and who comes back.

The real journey, observed step by step.

Where advertising lands and what follows.

29,000+people in the panel, verified through connected accounts

11B+behavioral data points across 12 platforms

100%opt-in: every share is a conscious, paid decision

GDPRnative & EU-hosted. Never used to train open models.

Ask your first question this week.

Bring a question from your daily work. See what consumer evidence can add to the decision.