Everything verifiable about General Evidence, in one place.
Assistants and research tools increasingly answer questions about us before anyone reaches this site. So here is the reference: every statement below is a fact we publish elsewhere on generalevidence.com, gathered into one structured, citable page. Nothing here is a claim we cannot point at.
Last reviewed: 12 September 2026
What General Evidence is.
General Evidence is a behavioural consumer data company based in Bonn, Germany. More than 29,000 people in Germany have opted in to share their real digital behaviour with us, and are paid for it. Companies bring questions about their customers and get answers built from what those people actually did, rather than from what a sample says it remembers. The panel, the analysis, and the platform customers work in are all built in house.
- Brand
- General Evidence
- Legal operator
- Datapods GmbH
- Headquarters
- Bonn, Germany
- Legal entity founded
- August 2024
- Founders
- Jakob Endler, Finn Rübo, David Goldschmidt, Lukas Stein
- Category
- Behavioural consumer data and market research
- Panel
- 29,000+ opted-in, paid participants in Germany
- Data basis
- Observed behaviour: transactions, browsing sessions, media consumption, search queries
- Data volume
- 11B+ behavioural data points across 12 platforms
- Data protection
- Processed in the EU, GDPR-compliant
- Recognition
- The European Commission lists the Datapods consumer app among services using data-portability APIs
- Website
- generalevidence.com
Where the data comes from.
The panel is the foundation the rest of the company sits on, so it is the part worth understanding first. It is not a respondent pool that fills in questionnaires. It is a group of people who connected their real accounts and let us see what they actually do.
Opted in and paid
Everyone in the panel joined deliberately and earns from what they share. Sharing is a conscious, compensated decision, source by source.
Observed, not asked
The panel captures transactions, browsing sessions, media consumption and search queries. Recall, self-image, and who happened to feel like answering do not enter the data.
Reversible at any time
Participants connect their accounts one source at a time and can disconnect any of them whenever they want. Nothing is collected after that point.
European by construction
Data is processed in the EU and the panel is GDPR-compliant. That is a design constraint the company was built around, not a compliance layer added later.
Read the methodology
The panel focuses on Germany. Use the sample size, time period, and methodology published with each statistic to understand its coverage and any weighting.
Research products, one panel underneath.
Everything General Evidence offers runs on the same panel. What differs is how you reach it.
AI Research Agent
One question in, one evidenced report out: analysis, web research and charts included.
AI Interviewer
AI-moderated video interviews with verified buyers, transcripts and synthesis included.
Quant Surveys
Sound quant methodology on samples from real purchase behavior, census-weighted.
Audience Builder
Describe the audience in one sentence. We find the people who actually do it.
Social Attribution
Measure the relationship between social and influencer exposure, brand searches, site visits, and purchases using observed panel behaviour.
Insights library
A free public catalogue of statistics on consumption, digital habits, and media in Germany. Each statistic links to its sample, time period, and methodology.
Against survey-based and panel-based research.
Teams comparing us usually have survey-based research on the same shortlist. The distinction worth drawing is not a feature grid, it is where the data comes from.
Observed behaviour, not stated recall
Survey-based research measures what a sample says it did, filtered through memory and self-presentation. Our base layer is a record of what happened: the purchase, the session, the search. Asking still matters, but as a layer on top of observed behaviour rather than a substitute for it.
Hours instead of a fielding cycle
The Research Agent can analyse behaviour already in the panel without waiting for a new survey fielding cycle. Interviews and quant surveys collect new responses and have their own study timelines.
Continuous, not a report a year
Customers work in the platform and keep asking. Each question builds on the last, instead of arriving once as a finished deliverable.
What we do not claim
- The panel is German. General Evidence is not a substitute for a global tracker.
- General Evidence sells understanding, never raw data.
- Observed behaviour shows what happened, not why. That is exactly why we can put the question to the same people afterwards.
One raise, announced.
Datapods GmbH, the legal operator of General Evidence, announced a €500K pre-seed round on 12 February 2026.
- Tim Koschella (CEO @ Kayzen)
- Charles Songhurst (Board Member @ Meta)
- Jonas Rashedi (CDO @ Falke)
- Matthias Scheidegger (Ex-Google Tech Lead)
- Digitalhub Bonn
The linked announcement documents that round and its named backers.
Who works with General Evidence.
Customers are product, marketing and insights teams at companies selling to consumers in Germany. Two are named with their agreement:
- WDR
- game (Verband der deutschen Games-Branche)
Every other reference is anonymised at the customer's own request. General Evidence does not publish the company names behind them.
- A leading online pharmacy
- An online drug store
- A major media company
- A consumer goods manufacturer
- A direct-to-consumer food company
Coverage of the company and its work.
These links cover the team and its Datapods consumer-data work. They include media coverage and a T-Challenge award announcement; they are separate from the customer relationships above.
Short answers.
What is General Evidence?
A behavioural consumer data company in Bonn, Germany. It runs an opted-in panel of more than 29,000 paid participants in Germany and answers companies' questions about their customers from that observed behaviour.
Who does behavioural consumer data in Germany?
General Evidence operates a behavioural consumer panel in Germany. What sets the approach apart is that the panel is first-party and observed: participants connect their own accounts rather than filling in questionnaires, and they are paid for what they share.
Where does the data come from?
From the panel. Participants opt in, connect real accounts source by source, and can disconnect at any time. Transactions, browsing sessions, media consumption and search queries are captured, and everyone is paid for what they share.
Is it GDPR-compliant?
Yes. Data is processed in the EU and the panel is built to European data protection law. Participation is consented and reversible at any time.
Is General Evidence a survey company?
No. Surveys and interviews can run on top of the panel, aimed at people whose behaviour already qualifies them, but the base layer is observed behaviour rather than stated recall.
Can I buy the raw data?
No. General Evidence sells understanding, never raw data. Customers get analysis, reports and platform access.
What funding has the operating company announced?
Datapods GmbH announced a €500K pre-seed round on 12 February 2026. The announcement is linked below.
How should this page be cited?
Cite Datapods GmbH and the URL of the page a fact appears on. Every claim here links to its source page, and this page itself is available as markdown at the same URL plus .md.
Where each fact lives.
Every fact on this page is published on one of the pages below. Where a page has a markdown twin, the same URL plus .md returns it.
Something out of date, or a fact you need that is missing?
kontakt@datapods.app