Resources

Guides and articles on modern market research.

How consumer research works when it's built on what people actually do, not what they say. The methods, the definitions, and where the field is heading.

Tools

Try the data yourself.

Free tools built on the same panel our clients run studies on.

Creator LookupSearch any creator and see which brands their audience actually buys, measured, not inferred.

Guides

Start with the fundamentals.

Definitions, methods and examples: the concepts every study is built on.

Competitive Analysis: Methods, Template and Example

What is competitive analysis? Methods (Porter, SWOT, benchmarking), a template and an example, plus how to analyze competitors on real customer data.

Concept Testing: Methods, Questions and Examples

What is concept testing? Methods, example questions and how to run it, plus how to test concepts against what people actually buy instead of what they say.

Customer Journey: Phases, Touchpoints and Map

What is the customer journey? Phases, touchpoints, a journey map with template and example, plus how to reconstruct the real journey from behavior.

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Articles

Perspectives from the panel.

Arguments and findings, drawn from what people actually do.

The Blind Spot in the Screening Question

The debate about screener quality is almost entirely about respondents who lie their way in. The reverse case produces selection bias in every sample.

Aug 17, 2026

Every Cultural Relevance Score in 2026 Is Built on the Loudest 1%

New General Evidence panel data: 96.6% of cultural engagement is silent. The top 1% of users generate 62.5% of all public actions across TikTok and YouTube.

May 19, 2026

Why Traditional Surveys and Market Research Polls Are Becoming Obsolete

Survey response rates have collapsed. Why behavioral data is replacing the survey as the default tool for understanding what customers actually do.

Jan 12, 2026

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Press

News from General Evidence.

Company announcements and press releases.

February 12, 2026Autonomous Customer Insights — Datapods Raises €500K Pre-Seed RoundDatapods is democratizing customer insights through proprietary behavioral consumer data, raising €500K to build an autonomous agent for product and marketing teams.

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