Articles

Perspectives from the panel.

Arguments and findings, drawn from what people actually do.

The Blind Spot in the Screening Question

The debate about screener quality is almost entirely about respondents who lie their way in. The reverse case produces selection bias in every sample.

Aug 17, 2026

Every Cultural Relevance Score in 2026 Is Built on the Loudest 1%

New General Evidence panel data: 96.6% of cultural engagement is silent. The top 1% of users generate 62.5% of all public actions across TikTok and YouTube.

May 19, 2026

Why Traditional Surveys and Market Research Polls Are Becoming Obsolete

Survey response rates have collapsed. Why behavioral data is replacing the survey as the default tool for understanding what customers actually do.

Jan 12, 2026

B2B Analytics: Why First-Party Data Trumps Aggregated Analytics Every Time

Aggregated analytics looks great in dashboards but barely tells you who's actually visiting. Why B2B teams are quietly switching to first-party data.

Dec 31, 2025

Buying First-Party Data for Marketing? Here's What You Need to Know!

Vendors selling first-party data all sound alike in the pitch. A buyer's guide for marketers who want to know which ones actually deliver, and which quietly cut corners.

Jun 10, 2025

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