The entire industry asks. We can just look.
Market research runs on asking people questions. We took another path: 29,000+ consumers consciously share their digital lives with us, and get paid for it. So when a company wants to understand its customers, we don't have to ask what happened. We can see it.
Research grounded in real behaviour.
General Evidence combines an opted-in consumer panel with AI research tools. We help companies understand what people buy, search for, and watch, then ask those same people the questions that behaviour alone cannot answer.
Companies need to understand their customers. Traditional market research often starts with what people say they do. We start with observed behaviour and use interviews and surveys to understand the reasons behind it.
Consented, observed behavior replaces that foundation. When thousands of people willingly share their real digital lives, nobody has to estimate the truth anymore. You can read it. Asking still matters, but as a layer on top of what actually happened. Not as a substitute for it.
Three layers. One company.
Each layer makes the others stronger. That's why we build all three ourselves.
The panel
Consumer apps where people connect their accounts, share their data, and earn from it. This is our supply chain. It grows because the apps give people real value back: control, transparency, fair pay.
The intelligence
Multi-agent systems that work through years of real behavior like a team of data scientists. Questions that used to take a research agency weeks are answered in hours, with evidence, not estimates.
The interface
A platform where our customers' teams actually work, continuously. They ask their own questions, run their own studies, and build on everything they've learned, instead of buying a report once a year.
What doesn't change.
The panel only exists because people trust us. That trust has rules, and they are not negotiable.
You see everything
Every connected source, every share, every use of your data is visible in the app. No fine print, no black box.
You get paid
When your data creates value, you earn from it. Not as a gesture, but as the principle the whole company is built on.
You can leave anytime
Disconnect a source or delete your account with one tap. When you leave, your data actually goes with you.
We sell understanding, never raw data. And the strictest privacy regime on earth isn't a burden to us. It's the reason people trust us with their data in the first place.
The European Commission lists the Datapods consumer app among services using data-portability APIs.
The people behind General Evidence.
We build the panel, the platform, and the legal foundation under one roof in Bonn.
Lukas Stein
Co-FounderLukas owns markets and marketing at General Evidence, from positioning to demand. He studied economics at the London School of Economics and the University of Bonn.
Jakob Endler
Co-Founder & CTOJakob builds the platform and the agent systems behind it. Before General Evidence, he spent five years as a data engineer at Deutsche Telekom and DHL. He studied computer science and telecommunications at HTWK Leipzig.
Finn Rübo
Co-FounderFinn leads legal and data protection. He works with regulators and platform compliance teams on how European data law is applied in practice. His background spans the European Business School, the German Monopoly Commission, and Taylor Wessing.
David Goldschmidt
Co-FounderDavid leads everything commercial at General Evidence: sales and customer relationships. He studied at HEC Paris and the University of St. Gallen.
Leander Kühr
CommunicationsLeander owns communications at General Evidence, from PR to marketing. He studied media and marketing at the University of Bonn and FOM Cologne.
If you want to understand your customers, we should talk.
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Bring a question from your daily work. See what consumer evidence can add to the decision.
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