General EvidenceInsights

Lieferando vs. Wolt vs. Uber Eats by Age Group

Results as of

Review Aug 1 – Sep 11, 2026: Lieferando holds 77–88% buyer share across every age group, with Wolt and Uber Eats gaining meaningful ground only among under-35s

Lieferando vs. Wolt vs. Uber Eats by Age GroupStacked bar chart showing the share of delivery-platform purchases attributed to Lieferando, Wolt, and Uber Eats, broken down by six age groups (18–24, 25–34, 35–44, 45–54, 55–64, 65+), among German online users who bought on at least one of the three platforms between August 1 and September 11, 2026.Stacked bar chart showing the share of delivery-platform purchases attributed to Lieferando, Wolt, and Uber Eats, broken down by six age groups (18–24, 25–34, 35–44, 45–54, 55–64, 65+), among German online users who bought on at least one of the three platforms between August 1 and September 11, 2026.
Stacked bar chart showing the share of delivery-platform purchases attributed to Lieferando, Wolt, and Uber Eats, broken down by six age groups (18–24, 25–34, 35–44, 45–54, 55–64, 65+), among German online users who bought on at least one of the three platforms between August 1 and September 11, 2026.
Info
Sample size
n = 1,303
Data date
Aug 1 – Sep 11, 2026
Segment
16-24, 25-34, 35-44, 45-54, 55+
Platform
Purchases
Market
Germany

Analysis

Lieferando's dominance in Germany's delivery market is consistent across all age groups, but the data reveals a structural vulnerability: Wolt and Uber Eats collectively take a larger slice of younger buyers, pointing to a generational opening that rivals are actively exploiting.

Lieferando's nationwide reach vs. Wolt's urban premium play

Lieferando is Germany's largest delivery platform by some margin, with an estimated 5–8 million monthly active users versus Wolt's 1–2 million, concentrated in major cities. Wolt, now part of DoorDash, has positioned itself as a premium urban service; Uber Eats operates in an even smaller set of German cities. Their combined over-indexing among 18–34 year-olds likely reflects both urban density and the younger demographic's appetite for curated, design-led app experiences. The REWE Sofort-Lieferung partnership, launched 15 September 2026 across all three platforms simultaneously, may accelerate Wolt and Uber Eats adoption in grocery — a segment where Lieferando's existing REWE tie-up already had a head start since 2024.

This analysis is based on public segment data. For deeper cuts, use our Enterprise interface.

Methodology

Platform buyer share is calculated as the proportion of unique buyer interactions attributed to each platform (Lieferando, Wolt, Uber Eats) within each age group, among all German online users who made at least one purchase on one of the three platforms between 1 August and 11 September 2026. Because a small share of buyers used more than one platform in this period, shares approximate reach-based platform penetration within each age band. Age groups follow standard demographic brackets. Orders span the full range of delivery categories available on each platform, predominantly restaurant meals.

These insights are based on the General Evidence Panel. Our data comes exclusively from users who are compensated for their anonymity. Become part of the panel & earn from your data