Weekly Watch-Time Distribution among Active YouTube Users in Germany — 2025
Review 2025: Median active YouTube user in Germany watches 111 minutes per active week (≈1h 51m)
License: CC BY 4.0 · Source: General Evidence · How to reuse
Info
- Sample size
- n = 23,998
- Data date
- 2025
- Segment
- All segments
- Platform
- YouTube
- Market
- Germany
Analysis
Active YouTube users in Germany exhibit a wide distribution of weekly viewing intensity. The median user watches 111 minutes (1 hour 51 minutes) per active week, while the top quartile exceeds 7 hours and the heaviest 10% exceed 18 hours per week. This distribution reflects YouTube's role as both a casual browsing habit and a dominant entertainment medium across German households.
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Methodology
Per-user content watch-time across 2025 divided by that user's active-weeks count (weeks with ≥1 watch event). Quantiles weighted to AGOF de_online_population marginals. Sample n=23,998 active panelists; effective sample size (ESS)=14,998.
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