Median Weekly YouTube Watch-Time Trend in Germany — 2022–2025
Review 2022–2025: Weekly YouTube watch-time grew 13% from 98 to 111 minutes per active week 2022–2025
License: CC BY 4.0 · Source: General Evidence · How to reuse
Info
- Sample size
- n = 23,998
- Data date
- 2022–2025
- Segment
- All segments
- Platform
- YouTube
- Market
- Germany
Analysis
German YouTube consumption intensity grew substantially between 2022 and 2024, rising from a median 98 minutes to 119 minutes per active week—a 21% increase reflecting deepening engagement. In 2025, watch-time eased slightly to 111 minutes per week, suggesting a stabilization of viewing habits at an elevated baseline. Overall, users' median active-week consumption has increased 13% over the three-year span.
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Methodology
Per-active-week minutes per user, median across users in each year. Each year independently weighted to AGOF de_online_population marginals to neutralize panel composition drift across years. Sample sizes (n): 2022 n=14,402 (ESS 9,098); 2023 n=17,960 (ESS 11,442); 2024 n=20,185 (ESS 12,785); 2025 n=23,998 (ESS 14,998).
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