General EvidenceInsights

YouTube Shorts vs. Long-Form Watch-Time Share by Age Group in Germany — 2025–2026

Results as of

Review Jan 2025 – May 2026: 55+ users show the highest Shorts dominance at 66% — while 25–34 year-olds are Germany's most long-form-loyal YouTube age group at 42% long-form share

YouTube Shorts vs. Long-Form Watch-Time Share by Age Group in Germany — 2025–2026Stacked or grouped bar chart showing the YouTube Shorts versus long-form watch-time share for five age groups (16–24, 25–34, 35–44, 45–54, 55+) among German users, aggregated over January 2025 to May 2026. Shorts share ranges from 57.6% for 25–34 year-olds to 66.2% for users aged 55 and older.Stacked or grouped bar chart showing the YouTube Shorts versus long-form watch-time share for five age groups (16–24, 25–34, 35–44, 45–54, 55+) among German users, aggregated over January 2025 to May 2026. Shorts share ranges from 57.6% for 25–34 year-olds to 66.2% for users aged 55 and older.
Stacked or grouped bar chart showing the YouTube Shorts versus long-form watch-time share for five age groups (16–24, 25–34, 35–44, 45–54, 55+) among German users, aggregated over January 2025 to May 2026. Shorts share ranges from 57.6% for 25–34 year-olds to 66.2% for users aged 55 and older.

License: CC BY 4.0 · Source: General Evidence · How to reuse

Info
Sample size
n = 28,882
Data date
Jan 2025 – May 2026
Segment
All segments
Platform
Browsing
Market
Germany

Analysis

Across all five age groups tracked in Germany

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Methodology

Watch-time shares are aggregated across all 17 months from January 2025 to May 2026 for five age groups: 16–24, 25–34, 35–44, 45–54, and 55 and older. Each group's share reflects the proportion of total YouTube watch time (among videos with known duration) going to Shorts versus long-form. Data covers German users with a known birth year.

These insights are based on the General Evidence Panel. Our data comes exclusively from users who are compensated for sharing their data. Become part of the panel & earn from your data