Taylor Swift YouTube reach in Germany – 2024–2025
Current January 2024 – March 2025: 12.8% of German internet users watched Taylor Swift content in July 2024 -7pp by March 2025
License: CC BY 4.0 · Source: General Evidence · How to reuse
Info
- Sample size
- n = 16,378
- Data date
- January 2024 – March 2025
- Segment
- All segments
- Platform
- YouTube
- Market
- Germany
Analysis
Taylor Swift's monthly reach among German internet users peaked at 12.8% (roughly 8.6 million people) in July 2024, coinciding with the Eras Tour's European leg and sustained by the Tortured Poets album release. Reach declined steadily through late 2024 and into Q1 2025, settling at 5.8–6.4% by March.
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Methodology
Monthly share of German internet users (16+) who watched at least one minute of Taylor Swift YouTube content, weighted to AGOF de_online_population (reference population 67 million). All monthly measurements met tier-point standards with effective sample size ≥9,700 and confidence interval widths under 1.5 percentage points.
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