Median Monthly Searches per Active Amazon.de Shopper — 2025
Review 2025: Active Amazon.de shoppers ran a median of 18 searches in November +50% vs. April low
License: CC BY 4.0 · Source: General Evidence · How to reuse
Info
- Sample size
- n = 7,050
- Data date
- 2025
- Segment
- All segments
- Platform
- Amazon
- Market
- Germany
Analysis
The typical Amazon.de shopper maintained steady search activity throughout 2025, conducting 13–18 searches per month across most of the year. Search intensity peaked in November at 18 queries per median user — a 50% lift from the spring low in April. This pattern reflects strong holiday seasonality in German e-commerce, with shoppers intensifying product research ahead of gift-giving occasions.
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Methodology
Median searches per active user per month, with panel-growth normalization. An active shopper is defined as a user with at least one Amazon.de shopping search (aps alias) in the month. Active shopper count varied from 2,705 (January) to 5,858 (December) as the panel expanded in early 2025; per-user medians are robust to this growth. Base: 7,050 panelists.
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