# Temu, Shein & AliExpress Share of German Online Spend

> The combined share of German online spend going to Temu, Shein and AliExpress fell to 2.1% in Jul–Oct 2026, half the 4.3% recorded in the same months of 2025 −51% year on year

**Period:** Jul–Oct 2026 vs. Jul–Oct 2025  
**Market:** DE  
**Data status:** final  
**Data as of:** 2026-11-03T06:31:54.73319+00:00  
**Sample size:** n = 15,816  
**Effective sample size:** 2,900  
**Source:** [https://www.generalevidence.com/en/insights/consumption/online-shopping/temu-shein-aliexpress-german-spend-share-2026](https://www.generalevidence.com/en/insights/consumption/online-shopping/temu-shein-aliexpress-german-spend-share-2026)

## Segments

- **Years:** 2025–2026
- **Platform:** purchases

## Summary

The combined wallet share of Temu, Shein and AliExpress among German online shoppers was cut in half within a single summer — from 4.3% in July–October 2025 to just 2.1% in the same months of 2026, a 51% year-on-year drop. The first half of 2026 was virtually flat versus 2025 (3.40% vs. 3.38%), pinpointing the EU's July 2026 €3 flat-rate duty on non-EU parcels below €150 as the break point.

## When the €3 duty changed everything

On 1 July 2026 the EU abolished the longstanding customs exemption for low-value imports and replaced it with a €3 flat duty per item type — a charge that disproportionately erodes the price advantage of ultra-low-cost goods selling for just a few euros each. The impact in Germany was immediate: spend on the three Chinese platforms fell every month from July onward, with no corresponding pickup at European fashion rivals. Buyer counts also collapsed — AliExpress lost 69% of its monthly German buyers, Shein 41% and Temu 35% year on year. On 1 November 2026 a further €2 processing fee per item type took effect on top of the July duty, bringing the combined per-item charge to €5 before VAT; that impact falls outside the current observation window, with October 2026 serving as the latest available reading.

## Chart

Line chart showing the combined monthly share of email-receipt online spend going to Temu, Shein and AliExpress among German online shoppers from January 2025 to October 2026. The share fluctuates between roughly 3% and 5% through mid-2026, then drops sharply from July 2026, ending at 2.2% in October 2026.

## Methodology

Spend shares are calculated from email receipt data among active German online shoppers aged 18 and over, re-weighted monthly to reflect the adult online population in Germany. The denominator covers all email-receipt spend excluding Amazon, which is tracked via a separate data source. Each month's share is computed within the same source, making the trend robust to changes in overall email receipt volume. The observation window runs from January 2025 through October 2026; November 2026, the first month of the additional €2 EU processing fee, is not yet observable.

## Citation

General Evidence (2026-11-03). *Temu, Shein & AliExpress Share of German Online Spend*. General Evidence Insights. https://www.generalevidence.com/en/insights/consumption/online-shopping/temu-shein-aliexpress-german-spend-share-2026

## About General Evidence

General Evidence is a behavioral consumer-data platform. The Insights library publishes free, citable statistics derived from a panel of 29,000+ opted-in participants in Germany: observed real behavior (transactions, browsing, media), not surveys. All data is processed within the EU and is GDPR-compliant.

For brand-specific cuts, competitor benchmarks, and granular audience filters across 12,000+ tracked brands, see [https://www.generalevidence.com/en](https://www.generalevidence.com/en).