# Know what consumers actually do.

> Where do customers buy instead? Which creators reach them? What do they compare before buying? Our AI agents answer the questions across marketing, category and strategy with real behavioral evidence. Ask, inspect the data and follow up.

Consumer intelligence for every team

## Decisions happen every day. Consumer evidence should too.

### Questions go unanswered

Category decides what to stock. Marketing decides where to spend. Strategy decides which markets to enter. Each decision benefits from knowing more about consumers. But teams cannot commission a study for every question.

### The evidence is already there

29,000 consumers choose to share their searches, purchases and media habits with us, and get paid for it. General Evidence connects those records so teams can investigate what consumers do, including beyond their own website.

## Ask. Inspect the evidence. Keep going.

Investigate audiences, purchase journeys and competitors in one workspace. Agents analyze the records; you inspect the findings and follow up. Reports make the evidence easy to share. Below is an illustrated view and a real study you can read in full.

## Every team asks something different.

One shared source of consumer evidence for marketing, category, product and strategy.

## Not claimed. Observed.

Other panels know that a purchase happened. We see the whole path to it: every search, every review, every ad, every price comparison. And the moment someone switches brands.

And we can ask at every step.

## Consumer intelligence in your daily work.

Ask where customers go, what they compare or which media they use. Agents investigate the linked records. Inspect the findings and follow up until you have evidence you can act on.

### 01 The briefing

You bring a question from your daily work to the chat. “How does the customer journey for espresso machines differ between MediaMarkt and Amazon?”

### 02 The team

Specialized AI agents take over: the Ontologist maps the question onto the panel, a Data Scientist runs the numbers on the raw data, a Researcher scans the market. All in parallel.

### 03 The deep dive

The agents work on billions of real behavioral data points, cross-referencing purchases with media use, until the evidence holds.

### 04 The report

Get findings with sources and charts. Inspect the analysis, ask follow-up questions and share the evidence with your team.

## The data comes from the people it belongs to.

People connect accounts through our apps, Datapods and Stack, and get paid for sharing. Connections can bring years of history; regular updates extend the record. We link searches, purchases and media use into a dataset our agents can investigate.

- **Verified through connected accounts** Purchases, searches and media use come from the source, not self-reporting.
- **Paid through the data dividend** Sharing data earns money. Daily, transparent, fair.
- **Disconnectable at any time** Every source can be revoked with one tap. GDPR-native, EU-hosted.

## Clean data. Shared on purpose.

Every data source in the panel is a conscious decision: connected source by source, paid through the data dividend, revocable at any time.

- **EU-hosted, GDPR-native** Processed in the EU and built to European law from the start, not retrofitted into compliance.
- **Never used to train open models** Panel data does not leave the platform as training material. No exceptions, no small print.
- **Revocable at any time** Every source can be disconnected with one tap, and nothing after that point is collected.

## Ask your first question this week.

Bring a question from your daily work. See what consumer evidence can add to the decision.

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Source: https://www.generalevidence.com/en